Grilled Sales up Despite Coupon Fiasco
Category: KFC Published on Monday, 25 May 2009 07:53
Now that a few weeks have passed since the KFC-Oprah coupon fiasco, KFC now sees the “promotional roller-coaster as a blessing,” according to the Associated Press.
Overall sales are up since the chain famous for fried chicken rolled out its long-tested grilled version April 19 in hopes of luring health-conscious customers and reviving lackluster U.S. sales.
The company says it’s encouraged by steady sales of the new meal since the launch, indicating customers are coming back to have it again.
KGC
“Clearly, we’re bringing in a lot of new customers,” Eaton said. “We’re exciting a lot of people about the brand who haven’t been excited about the brand before. And that’s really helping the business grow.”
My take: I have no doubt that people are curious about the grilled chicken, aka KGC. KFC has spent a huge amount of money marketing the new product in TV ads over the last few weeks.
KFC franchisee Ed Sheldrake, who owns 15 KFCs in Orange and Los Angeles counties, said KGC is helping boost sluggish sales at his restaurants. So far, KGC is responsible for 50 percent of his sales — a much larger chunk than expected, said Sheldrake.
Post from: Fast Food Maven